Podcast Guest Kit

Your step-by-step fill-in-the-blank system for getting booked as a podcast guest.


You know you want to be interviewed on podcasts. But don't know where or how to start.

In my experience, most experts can't identify their speaker topics, what makes them 'interesting' or even how to re-package expertise into hooks & headlines.

"What are you supposed to talk about on podcasts anyway? Do I really need a 'story'? 

Well, I've got the answer, but first I have another question for you:

WHEN WAS THE LAST TIME YOU HEARD A GUEST ON A PODCAST AND THOUGHT...

"I KNOW I could do that if only I KNEW what to talk about."

  •  You already know that being a podcast guest positions you as an expert, gives you access to highly curated audiences, increases your credibility, authority, SEO, contacts, and helps grow your list full of targeted leads but you're stuck on HOW to talk about yourself and actively pursue podcast hosts get your pitch OUT THERE. 

  • You might have even been a bit frustrated thinking, "How do these guest experts make it look so easy? When I sit down to write my speaker topics and find shows to pitch, I have no idea where to start!" or "Am I even an 'expert'?"
  • You want to be able to talk about your business, brand and expertise in a way that is on point with your personality while remaining totally strategic about your story with ZERO SLEAZE.

By investing in my low-cost step-by-step fill-in-the-blank templated systematic process, you'll save a ton of time, bypass the hours and hours and hours of learning and mistakes, and save thousands of dollars in agency retainers. 

"If you want to get on more podcasts… and get the most out of the interview, you need to check out the Podcast Guest Kit. As both a podcast guest and host I can say Kelly is an absolute PRO at what she does."

Jared Warner
123 Get Found

The Podcast Guest Kit is a 5-part system that walks you though the podcast guest booking process.

From positioning you as a guest expert through promoting and leveraging the interview. 

I'VE DOCUMENTED MY ENTIRE METHOD & STRATEGY AND NOW I'M GIVING IT TO YOU.

In my experience, most experts can't identify their speaker topics, what makes them 'interesting' or even how to re-package expertise into hooks & headlines.

Inside you'll find the exact worksheets you need to plan, prepare, pitch, record, promote, leverage and repurpose your podcast interview. 

And yes, I use these same worksheets in working with my clients. 

Here's what you'll do in each workbook:

Templates

Checklists

Cheat Sheets

Swipe Copy

Planners

Workflow

Resources

Worksheets


WORKBOOK #1: PLAN & POSITION

You'll get crystal clear on your positioning as a guest expert, break your expertise into talking points then turn those talking points into clickbait headlines (that actually deliver). Oh, and we'll craft your origin story to incorporate into your podcast interviews too!

1. GOALS: What are you really trying to do by when and how can we get it done. 

2. TOPICS: Simply answer my discovery questions to uncover your irresistible topics. What you THINK are your topics right now will be VERY different after this!

3. ORIGIN STORY: I'll ask you the right questions to extract the best bits of the story you never knew you always had.  

4. HOOKS, HEADLINES & HACKS: Get my cheatsheet stacked with formulas and word banks you can use to write hooks for your interview topics. I call it clickbait that actually delivers.


WORKBOOK #2: PREP

Use the clickbait headlines you created in workbook 1 (hooks) and origin story from workbook one and start creating your branded pitch assets. 

1. BIO: Already got one? Great. We'll update and craft multiple versions including a podcast host intro. 

2. ONE SHEET: Get the 14 item checklist of everything you need to include your one sheet. Learn what to tweak and customize for your brand. Plus I share samples of what works and what doesn't 

3. PRESS PAGE: This format is like one you haven't seen. Find out exactly what to include and why podcast hosts will invite you back. 

4. LANDING PAGE: Follow my framework for amazing landing pages that convert. More examples and analysis plus a checklist. 


WORKBOOK # 3: PITCH

The processes and techniques you'll learn in this workbook will be used over and over again. You'll get the insider agency tips and techniques on WHERE and HOW to search for shows pus WHAT to do when you find them. After that it's the process of getting on the host's radar then onto the PITCH, FOLLOW UP and BOOKING process. 

1. SOURCE: This goes WELL BEYOND iTunes. Get privy to the agency ways and techniques in finding shows. 

2. VET & QUALIFY:  Follow my 12 point vetting process to work out if the podcast you sourced qualifies for you to pitch.

3. PRE-PITCH INTERACTION: Once you've sourced the show and it passes the test you need to start interacting with the host. I'll share with you our methods for getting on the radar before you reach out. 

4. PITCH: Get my swipe files as a starting point for crafting your perfect podcast pitch. 

5. EMAIL-SEQUENCE: Get It often takes more than just one email to get booked. I'll share with you how and when to follow up with hosts as well as what to do once you get the yes! Again lots of swipe files so you can see examples and write your own. 


WORKBOOK #4: PREP

Congratulations you got booked!

Don't make the rookie mistake of thinking landing the interview is the end point. It's not! Next step is to ace the interview and turn those listeners into leads.  

1. PERFORMANCE & CALL TO ACTION: How to make the hosts and listeners love you while staying on message, being engaging and nailing your call to action. You'll get ready to record the interview.   

2. INTERVIEW BEST PRACTICES [BEFORE, DURING, AFTER]   Checklists for every phase of recording day so you're a podcast pro every time.  


WORKBOOK #5 PROMOTE, LEVERAGE, & REPURPOSE 

You nailed the interview! Now what? Um, squeeze as must juice out of it as possible! This is where

1. PROMOTE: All the ways you'll share your interview. 

2. LEVERAGE: How to turn your podcast interviews into other opportunities and level-up and you go. 

3. REPURPOSE: Turn every interview into 36 pieces of content and let it roll. Podcasts are evergreen after all.

Congratulations! You got booked :)

THE PODCAST GUEST KIT IS HOSTED ON OUR FANCY SQUAD MEMBERSHIP SITE:

Though actually, it's quite simple. Check it out:

 

SEE INSIDE THE KIT

Play this video

GRAB YOUR PODCAST GUEST KIT NOW FOR $597


I'M ALSO GIVING YOU THIS SWEET BONUS TO HELP YOU GET THE MOST OUT OF YOUR PODCAST GUEST KIT:)

*PLUS GET THE LIMITED TIME PM18 BONUS* A ONE-ON-ONE ULTIMATE BRAINSTORM SESSION WITH KELLY

This is the stuff I get paid the big bucks for. Networks bring me in to produce six-figure shows for billion dollar brands and go from concept to completion. The one-to-one element is the part of my business that is NOT scalable so take advantage. Bonus expires at the end of PM18 (Thursday July 26).

SCORE YOUR PODCAST GUEST KIT NOW FOR $597

You will be taken to an order form. Once your purchase is complete, you'll receive an email with instant access to the entire kit!

This kit has the power to take your "I want to be on podcasts" thought to a full-blown "OMG I'm nailing it" repeatable system and strategy.

"Kelly is an award winning expert in her field - it was a pleasure to work with her. We were thrilled with the results for our clients! She took the stress and pressure away from us and Made life easy - thank you Kelly!"

Meggie Palmer
Sliding Door Media

WAIT A SEC!

HERE'S 4 THINGS I WANT YOU TO KNOW BEFORE YOU PURCHASE THE PODCAST GUEST KIT

1. You need to forget the shortcuts you've heard along the way in dribs and drabs. Most of us have a huge mess of tips and tricks we've gathered from armchair experts. The Podcast Guest Kit is an entire step-by-step system with an approach unlike any you've ever seen (and doesn't exist on the market). This kit is one-of-a-kind. 


2. Podcast pitches are an art and a science. This custom kit tackles both because I want you to be able to use it to pitch ANY show in ANY niche for ANY expert.  


3. It takes time to prepare and write a good pitch. There's definitely no such thing as starting too soon.  I  personally recommend giving yourself a month to bring it all the pieces together.


4. Never been on a podcast? Not sure if your'e even an 'expert'? No problem! The Podcast Guest Kit will help you to hash out the details. More importantly, I'll help you make sure that it's easy.

Hi I'm Kelly Glover 

I'm an award-winning podcast producer and have booked more than 2,000 podcast interviews in the past four years. 

Before launching The Talent Squad podcast agency, I went to radio school and subsequently clocked up 5,000 hours as a syndicated radio host with my Love Song Dedications show broadcast across 22 stations.  

I started out in Hollywood 17 years ago interviewing celebrities on the red carpet and have since  worked in Sydney, London, and New York.

I'm ready to share with you my insider agency secrets so you can use my systems and techniques to book yourself on podcasts 

GRAB YOUR PODCAST GUEST KIT NOW FOR $597

You will be taken to an order form. Once your purchase is complete, you'll receive an email with instant access to the entire kit!

"Being interviewed on podcasts is a growth game changer for your brand and business. And 'The Podcast Guest Kit' is the BEST tool out there to help you look professional, stay organized, and get booked!"

Laura Peterson
Copy That Pops

When you use the Podcast Guest Kit to uncover your topics, create your one sheet, and craft your pitch, you'll finally find that sweet spot between sharing your expertise and being seriously strategic with your interviews.

  • Find out how to turn your expertise into topics, topics into talking points, and talking points into hooks. 
  • Formulas for creating headlines to attract hosts attention (I call it click bait that actually delivers). 
  • Tricks for digging deep into your target client's psychology so that you'll find out what they actually want to hear you speak on and makes them think, "How did you get inside of my head?!"
  • What you need on your one sheet, landing page, and why you need a press page for maximum effect.
  • Get a step-by-step pitch process with examples, templates and timelines so that you'll never be stuck on what to do next or when. Just follow the replicable system and repeat (I'm all about efficiency.) Don't re-invent the wheel. Learn from my years of expertise. Work smarter, not harder, or longer!
  • What to do before, during and after your recording so you absolutely nail your interview plus tips on how to best interact with the host for maximum impact.
  • How to address your  hesitations on presenting your call to action during the podcast recording without turning people off. 
  • How to squeeze the most out of every single interview by promoting, leveraging and repurposing your interview. 

"Kelly's Podcast Guest Expert Pitch Kit blew me away! I've now got my one sheet and already booked two podcasts this month. This kit is seriously insider secrets stuff.""

Terra Winston
Interractions

Who is a good fit for the Podcast Guest Kit?

Entrepreneurs

Authors

Thought Leaders

Coaches

Course Creators

Business Owners

Start Ups

Coaches

GET ACCESS TO ALL THE TEMPLATES, CHEAT SHEETS, SWIPE FILES, CHECKLISTS AND TRACKERS IN THE PITCH KIT NOW FOR $597

You will be taken to an order form. Once your purchase is complete, you'll receive an email with instant access to the entire kit!

Frequently Asked Questions

About 15 minutes after your purchase is complete, you will receive a welcome email with all of the workbooks for the Podcast Guest Kit.

Then, over the next four weeks I will email you a couple of times per week with even more tips, guidance, podcast pitch secrets, and encouragement to help keep you going!

All  Podcast Guest Kit materials are delivered via email so make sure to keep an eye out for emails from [email protected] 

You get lifetime access including all future updates! (And I will be updating and adding to this kit!)

 

I have to start by saying that this totally depends on your personal writing process!

However, if you sit and work on your sales page seriously it should take you about 10 hours over the course of a couple of weeks (I like to spread out my writing time to give me time to come back to my work with fresh eyes).

Yes! I'll get you 100% prepped and ready to go. Don't worry I got you. 

You'll need to complete Workbook 1 then hand it over to your VA/ team to implement the rest. 

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